I'd like to propose that you also want to be doing the delivery, so rather than being in either one of those, you actually want to be in here and doing all of those things yourself. Why do I say that? The delivery itself is a terrific opportunity to own the relationship with the customer, so it doesn't matter where they buy from. That's when they're waiting for their food, that's when they are hungry and that's when they're going to be looking at a live driver tracking page and really paying attention.
So why would anyone want to use this kind of a service? Well, for one thing if you're a smaller restaurant down here in the preparation game, whether your orders are coming from a platform or whether you're making the sales yourself, whether or not it's worthwhile you making your own deliveries really depends on how many deliveries you're getting. Because you don't have economies of scale, you don't necessarily have that big of a team, so it becomes just a logistical headache that you get and it's not really a profit centre for you because you don't know how many people that you need.
The food delivery sector has become a very significant part of the restaurant business. And there are a huge number of players coming into the market and some great opportunities all over the place for actually starting your own business or extending your own capabilities to take advantage of these trends.
In this post we'll talk about the different functions that make up the food delivery space and give some examples of the players in each space.