Restaurants - take back the relationship with you customers

I'd like to propose that you also want to be doing the delivery, so rather than being in either one of those, you actually want to be in here and doing all of those things yourself. Why do I say that? The delivery itself is a terrific opportunity to own the relationship with the customer, so it doesn't matter where they buy from. That's when they're waiting for their food, that's when they are hungry and that's when they're going to be looking at a live driver tracking page and really paying attention.