I'd like to propose that you also want to be doing the delivery, so rather than being in either one of those, you actually want to be in here and doing all of those things yourself. Why do I say that? The delivery itself is a terrific opportunity to own the relationship with the customer, so it doesn't matter where they buy from. That's when they're waiting for their food, that's when they are hungry and that's when they're going to be looking at a live driver tracking page and really paying attention.
There are some disadvantages in being involved in this but one of the great bits about being at outsourced food delivery company is that it's quite easy to get up and running and you can do so on a small scale because you don't have the same requirement of having a network effect that you do if you want to be a two or three-sided marketplace.
Let's just look at the challenge that we've got.