I'd like to propose that you also want to be doing the delivery, so rather than being in either one of those, you actually want to be in here and doing all of those things yourself. Why do I say that? The delivery itself is a terrific opportunity to own the relationship with the customer, so it doesn't matter where they buy from. That's when they're waiting for their food, that's when they are hungry and that's when they're going to be looking at a live driver tracking page and really paying attention.
There are some disadvantages in being involved in this but one of the great bits about being at outsourced food delivery company is that it's quite easy to get up and running and you can do so on a small scale because you don't have the same requirement of having a network effect that you do if you want to be a two or three-sided marketplace.
Let's just look at the challenge that we've got.
So why would anyone want to use this kind of a service? Well, for one thing if you're a smaller restaurant down here in the preparation game, whether your orders are coming from a platform or whether you're making the sales yourself, whether or not it's worthwhile you making your own deliveries really depends on how many deliveries you're getting. Because you don't have economies of scale, you don't necessarily have that big of a team, so it becomes just a logistical headache that you get and it's not really a profit centre for you because you don't know how many people that you need.